Crafting

Pencil
Pencil
Pencil
Pencil

unforgettable

brands

that

SING

to

their

target

audience

Target
Target
Target
Target

Helping small businesses make a big impact, with strategic branding and digital design.

Helping small businesses make a big impact, with strategic branding and digital design.

Helping small businesses make a big impact, with strategic branding and digital design.

Small studio

Big ideas

Small studio

Big ideas

Small studio

Big ideas

Small studio Big ideas

Made by Simon is led by brand identity designer and creative director Simon Malpas. Based in Disley, Cheshire, Simon has 20 years design agency experience, working with clients of all shapes and sizes, from start-ups to global giants.

His wealth of experience in Creative Direction, Branding, Website Design, along with his great list of contacts allows him to take on any project and turn it into a success story.

Simon Malpas
Simon Malpas
Simon Malpas
Simon Malpas

NoT YOUR TYPICAL AGENCY. A one person studio that assembles the best team TO DELIVER YOUR PROJECT.

Every project has a different set of demands. For smaller projects it's just me. For bigger projects, I collaborate with leading copywriters, strategists, illustrators, animators, developers and photographers to build the best team to deliver any project.

The approach

The approach

The approach

01.

01.

01.

Understanding your offer

A deep dive into understanding your business – who you are, what you do, your USP, how you do it , why you do it and who you do it for. This phase is as important as any - it gives clarity to both the business and the designer or agency who is doing the creative work.

A deep dive into understanding your business – who you are, what you do, your USP, how you do it , why you do it and who you do it for. This phase is as important as any - it gives clarity to both the business and the designer or agency who is doing the creative work.

02.

02.

02.

Understanding your target audience

Understanding your customer’s needs, demographics, psychographics - pain points, buying habits. This stage is all about gathering as much information as possible to form a clear picture of who your clients are, what they want and how you should be talking to them.

Understanding your customer’s needs, demographics, psychographics - pain points, buying habits. This stage is all about gathering as much information as possible to form a clear picture of who your clients are, what they want and how you should be talking to them.

03.

03.

03.

Resonating with your target audience

Knowing your customers better than you do, allows us to craft a brand story and offering that truly resonates with them. By using what we have learnt, we can empathise with their needs to craft a brand story and offering that both resonates and engages with them.

Knowing your customers better than you do, allows us to craft a brand story and offering that truly resonates with them. By using what we have learnt, we can empathise with their needs to craft a brand story and offering that both resonates and engages with them.

Services

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
IDS logo
Briggs and Forrester logo
F5 logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Taste Original Logo
Cyberark logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Adroc logo
Seeder Heights logo

Where to next?

Where to next?