Discovery workshop

Goals, audience and positioning, defined through a questionaire and discovery meeting.

Brand expression

2 creative directions to choose from before the full brand system is created.

Visual identity

Colour, typography, imagery and graphic language.

Logo design

Primary logo, secondary marks, social icon and favicon.

Brand voice & messaging

Tone of voice, tagline and key messages.

Application

Digital and/or print, as required.

Delivery & brand guidelines

Complete brand guidelines and brand asset pack including logo files, brand imagery, brand patterns and canva templates