What types of businesses do you create branding for?
I work with established, growing businesses that are ready to invest in a brand that matches their ambition — companies who've outgrown their early branding and need an identity that reflects the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, manufacturing, property, beauty, food & drink and fintech. This isn't a fit for every business. If you're just starting out with a limited budget, a full brand identity project may not be the right next step yet — a simpler logo or DIY approach might serve you better for now.
What’s included in a brand identity design package?
My brand identity packages include everything you need to compete at a higher level — brand strategy, logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also provide creative direction to make sure your brand feels unified and consistent across every platform.
How much does a professional brand identity cost?
A comprehensive brand identity project typically starts from £5,000. The investment depends on the scope, strategic requirements and number of brand applications involved. Projects can include brand strategy, positioning, visual and verbal identity, brand guidelines and key brand applications. I'll define the scope and investment clearly before work begins.
How long does a branding project take?
Most branding projects take around 2–6 weeks, depending on complexity, scope and feedback. I'll outline a clear timeline so you can see progress from brand discovery and strategy through to final design delivery.
Can you refresh my brand instead of starting again?
Yes — many established businesses already have a brand foundation that just needs refining rather than replacing. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.
What does a strategic brand identity involve?
A strategic brand identity starts with understanding your business, market, audience and ambitions before any visual design begins. It can involve positioning, competitor and audience research, brand personality, messaging and creative direction, followed by the development of your visual and verbal identity. The result is a brand built around a clear strategic purpose rather than simply a new logo.
Why should I invest in brand strategy before visual design?
Without strategy, there's a risk of creating a brand that looks good but doesn't communicate the right message or differentiate your business. Brand strategy establishes who you're trying to reach, what you want to be known for and why customers should choose you. It gives the creative work a clear commercial purpose.
How do I know when my business needs a rebrand?
A rebrand can be appropriate when your business has outgrown its identity, changed direction, entered a new market, developed a different audience or no longer feels represented by its existing brand. Sometimes the foundations are still right and a brand refresh is enough. I'll help determine the right approach before recommending any work.
Can you develop the brand and website together?
Yes. Brand identity and website design work particularly well together because the website is often one of the most important places customers experience your brand. Developing both together creates consistency between your positioning, visual identity, messaging and digital experience.
Why work with a design studio rather than a larger branding agency?
Made by Simon combines the experience and strategic approach of an agency with the direct involvement and flexibility of a specialist design studio. You get senior creative thinking, a clear point of contact and the flexibility to bring in additional specialist expertise when a project requires it.
What types of businesses do you create branding for?
I work with established, growing businesses that are ready to invest in a brand that matches their ambition — companies who've outgrown their early branding and need an identity that reflects the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, manufacturing, property, beauty, food & drink and fintech. This isn't a fit for every business. If you're just starting out with a limited budget, a full brand identity project may not be the right next step yet — a simpler logo or DIY approach might serve you better for now.
What’s included in a brand identity design package?
My brand identity packages include everything you need to compete at a higher level — brand strategy, logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also provide creative direction to make sure your brand feels unified and consistent across every platform.
How much does a professional brand identity cost?
A comprehensive brand identity project typically starts from £5,000. The investment depends on the scope, strategic requirements and number of brand applications involved. Projects can include brand strategy, positioning, visual and verbal identity, brand guidelines and key brand applications. I'll define the scope and investment clearly before work begins.
How long does a branding project take?
Most branding projects take around 2–6 weeks, depending on complexity, scope and feedback. I'll outline a clear timeline so you can see progress from brand discovery and strategy through to final design delivery.
Can you refresh my brand instead of starting again?
Yes — many established businesses already have a brand foundation that just needs refining rather than replacing. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.
What does a strategic brand identity involve?
A strategic brand identity starts with understanding your business, market, audience and ambitions before any visual design begins. It can involve positioning, competitor and audience research, brand personality, messaging and creative direction, followed by the development of your visual and verbal identity. The result is a brand built around a clear strategic purpose rather than simply a new logo.
Why should I invest in brand strategy before visual design?
Without strategy, there's a risk of creating a brand that looks good but doesn't communicate the right message or differentiate your business. Brand strategy establishes who you're trying to reach, what you want to be known for and why customers should choose you. It gives the creative work a clear commercial purpose.
How do I know when my business needs a rebrand?
A rebrand can be appropriate when your business has outgrown its identity, changed direction, entered a new market, developed a different audience or no longer feels represented by its existing brand. Sometimes the foundations are still right and a brand refresh is enough. I'll help determine the right approach before recommending any work.
Can you develop the brand and website together?
Yes. Brand identity and website design work particularly well together because the website is often one of the most important places customers experience your brand. Developing both together creates consistency between your positioning, visual identity, messaging and digital experience.
Why work with a design studio rather than a larger branding agency?
Made by Simon combines the experience and strategic approach of an agency with the direct involvement and flexibility of a specialist design studio. You get senior creative thinking, a clear point of contact and the flexibility to bring in additional specialist expertise when a project requires it.
What types of businesses do you create branding for?
I work with established, growing businesses that are ready to invest in a brand that matches their ambition — companies who've outgrown their early branding and need an identity that reflects the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, manufacturing, property, beauty, food & drink and fintech. This isn't a fit for every business. If you're just starting out with a limited budget, a full brand identity project may not be the right next step yet — a simpler logo or DIY approach might serve you better for now.
What’s included in a brand identity design package?
My brand identity packages include everything you need to compete at a higher level — brand strategy, logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also provide creative direction to make sure your brand feels unified and consistent across every platform.
How much does a professional brand identity cost?
A comprehensive brand identity project typically starts from £5,000. The investment depends on the scope, strategic requirements and number of brand applications involved. Projects can include brand strategy, positioning, visual and verbal identity, brand guidelines and key brand applications. I'll define the scope and investment clearly before work begins.
How long does a branding project take?
Most branding projects take around 2–6 weeks, depending on complexity, scope and feedback. I'll outline a clear timeline so you can see progress from brand discovery and strategy through to final design delivery.
Can you refresh my brand instead of starting again?
Yes — many established businesses already have a brand foundation that just needs refining rather than replacing. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.
What does a strategic brand identity involve?
A strategic brand identity starts with understanding your business, market, audience and ambitions before any visual design begins. It can involve positioning, competitor and audience research, brand personality, messaging and creative direction, followed by the development of your visual and verbal identity. The result is a brand built around a clear strategic purpose rather than simply a new logo.
Why should I invest in brand strategy before visual design?
Without strategy, there's a risk of creating a brand that looks good but doesn't communicate the right message or differentiate your business. Brand strategy establishes who you're trying to reach, what you want to be known for and why customers should choose you. It gives the creative work a clear commercial purpose.
How do I know when my business needs a rebrand?
A rebrand can be appropriate when your business has outgrown its identity, changed direction, entered a new market, developed a different audience or no longer feels represented by its existing brand. Sometimes the foundations are still right and a brand refresh is enough. I'll help determine the right approach before recommending any work.
Can you develop the brand and website together?
Yes. Brand identity and website design work particularly well together because the website is often one of the most important places customers experience your brand. Developing both together creates consistency between your positioning, visual identity, messaging and digital experience.
Why work with a design studio rather than a larger branding agency?
Made by Simon combines the experience and strategic approach of an agency with the direct involvement and flexibility of a specialist design studio. You get senior creative thinking, a clear point of contact and the flexibility to bring in additional specialist expertise when a project requires it.
Branding FAQS
What types of businesses do you create branding for?
I work with established, growing businesses that are ready to invest in a brand that matches their ambition — companies who've outgrown their early branding and need an identity that reflects the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, manufacturing, property, beauty, food & drink and fintech. This isn't a fit for every business. If you're just starting out with a limited budget, a full brand identity project may not be the right next step yet — a simpler logo or DIY approach might serve you better for now.
What’s included in a brand identity design package?
My brand identity packages include everything you need to compete at a higher level — brand strategy, logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also provide creative direction to make sure your brand feels unified and consistent across every platform.
How much does a professional brand identity cost?
A comprehensive brand identity project typically starts from £5,000. The investment depends on the scope, strategic requirements and number of brand applications involved. Projects can include brand strategy, positioning, visual and verbal identity, brand guidelines and key brand applications. I'll define the scope and investment clearly before work begins.
How long does a branding project take?
Most branding projects take around 2–6 weeks, depending on complexity, scope and feedback. I'll outline a clear timeline so you can see progress from brand discovery and strategy through to final design delivery.
Can you refresh my brand instead of starting again?
Yes — many established businesses already have a brand foundation that just needs refining rather than replacing. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.
What does a strategic brand identity involve?
A strategic brand identity starts with understanding your business, market, audience and ambitions before any visual design begins. It can involve positioning, competitor and audience research, brand personality, messaging and creative direction, followed by the development of your visual and verbal identity. The result is a brand built around a clear strategic purpose rather than simply a new logo.
Why should I invest in brand strategy before visual design?
Without strategy, there's a risk of creating a brand that looks good but doesn't communicate the right message or differentiate your business. Brand strategy establishes who you're trying to reach, what you want to be known for and why customers should choose you. It gives the creative work a clear commercial purpose.
How do I know when my business needs a rebrand?
A rebrand can be appropriate when your business has outgrown its identity, changed direction, entered a new market, developed a different audience or no longer feels represented by its existing brand. Sometimes the foundations are still right and a brand refresh is enough. I'll help determine the right approach before recommending any work.
Can you develop the brand and website together?
Yes. Brand identity and website design work particularly well together because the website is often one of the most important places customers experience your brand. Developing both together creates consistency between your positioning, visual identity, messaging and digital experience.
Why work with a design studio rather than a larger branding agency?
Made by Simon combines the experience and strategic approach of an agency with the direct involvement and flexibility of a specialist design studio. You get senior creative thinking, a clear point of contact and the flexibility to bring in additional specialist expertise when a project requires it.
What types of businesses do you create websites for?
I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.
How much does website design cost?
Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.
How long does a website project take?
Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.
Will my website be optimised for Google?
Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.
Can you redesign my existing website?
Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.
What happens after my website goes live?
I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.
Do you also offer branding?
Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.
What types of businesses do you create websites for?
I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.
How much does website design cost?
Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.
How long does a website project take?
Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.
Will my website be optimised for Google?
Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.
Can you redesign my existing website?
Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.
What happens after my website goes live?
I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.
Do you also offer branding?
Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.
What types of businesses do you create websites for?
I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.
How much does website design cost?
Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.
How long does a website project take?
Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.
Will my website be optimised for Google?
Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.
Can you redesign my existing website?
Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.
What happens after my website goes live?
I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.
Do you also offer branding?
Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.
Website Design FAQS
What types of businesses do you create websites for?
I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.
How much does website design cost?
Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.
How long does a website project take?
Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.
Will my website be optimised for Google?
Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.
Can you redesign my existing website?
Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.
What happens after my website goes live?
I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.
Do you also offer branding?
Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.