Website design for ambitious businesses

Website design for ambitious businesses

Website design for ambitious businesses

Strong arm icon
Strong arm icon
Briefcase icon
Briefcase icon

Stunning websites
that work hard
for your business

Stunning
websites
that work
hard for
your
Business

Stunning websites
that work hard
for your business

Stunning websites
that work hard
for your business

Your website is often the first serious interaction someone has with your business. It needs to communicate what you do, who you're for and why people should choose you — while making the right impression from the moment someone lands on the page.

I design strategy-led websites that combine clear positioning, thoughtful structure and distinctive visual design. With 20 years of agency experience behind me, you get senior creative thinking applied directly to your business, without the layers of a traditional agency.


Your website is often the first serious interaction someone has with your business. It needs to communicate what you do, who you're for and why people should choose you — while making the right impression from the moment someone lands on the page.

I design strategy-led websites that combine clear positioning, thoughtful structure and distinctive visual design. With 20 years of agency experience behind me, you get senior creative thinking applied directly to your business, without the layers of a traditional agency.


Your website is often the first serious interaction someone has with your business. It needs to communicate what you do, who you're for and why people should choose you — while making the right impression from the moment someone lands on the page.

I design strategy-led websites that combine clear positioning, thoughtful structure and distinctive visual design. With 20 years of agency experience behind me, you get senior creative thinking applied directly to your business, without the layers of a traditional agency.


Selected website projects

Selected website projects

Selected website projects

Selected website projects

A selection of websites designed to help businesses communicate clearly, build credibility and win the right customers.

Website and brand identity for an accountant

Seeder Heights

Rebranding a tax advisor that is all about the personal approach.

Rebranding a tax advisor that is all about the personal approach.

Westlers website design

Westlers

Putting the heart and soul back into Britain's most popular hotdog brand.

Putting the heart and soul back into Britain's most popular hotdog brand.

IDS logo on illuminated sign

Interior Door Systems

Transforming IDS's brand identity and website into something as beautiful as their products

Transforming IDS's brand identity and website into something as beautiful as their products

Brand Indentity for an IT recruitmenter, Adroc

Adroc Group

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

Brand Indentity for an IT recruitmenter, Adroc

Adroc Group

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

Website and brand identity for an accountant

Seeder Heights

Rebranding a tax advisor that is all about the personal approach.

IDS logo on illuminated sign

Interior Door Systems

Transforming IDS's brand identity and website into something as beautiful as their products

Why your website Isn't working for your business

WHY your website
ISn't WORKINg for
your business

WHY your website ISn't WORKINg
for your business

WHY your website ISn't WORKINg
for your business

Your business has probably changed since your current website was created. You've grown, your services have evolved and the quality of what you do has improved. But if your website hasn't kept up, it can create the wrong impression.

Outdated design
hurts trust

If your website looks old, unprofessional or inconsistent, people assume the business is too. First impressions happen fast, and customers judge credibility in seconds.

Outdated design
hurts trust

If your website looks old, unprofessional or inconsistent, people assume the business is too. First impressions happen fast, and customers judge credibility in seconds.

Outdated design
hurts trust

If your website looks old, unprofessional or inconsistent, people assume the business is too. First impressions happen fast, and customers judge credibility in seconds.

Poo

Low-quality
enquiries

If your messaging isn't clear, your website can attract the wrong people. It should quickly communicate who you work with, what you offer and why you're different.

Poo

Low-quality
enquiries

If your messaging isn't clear, your website can attract the wrong people. It should quickly communicate who you work with, what you offer and why you're different.

Poo

Low-quality
enquiries

If your messaging isn't clear, your website can attract the wrong people. It should quickly communicate who you work with, what you offer and why you're different.

Confusing website

Users don’t know
what to do

Confusing navigation, too much information and weak calls to action create friction. Your website should make it easy for people to find what they need and take the next step.

Confusing website

Users don’t know
what to do

Confusing navigation, too much information and weak calls to action create friction. Your website should make it easy for people to find what they need and take the next step.

Confusing website

Users don’t know
what to do

Confusing navigation, too much information and weak calls to action create friction. Your website should make it easy for people to find what they need and take the next step.

Sheep

It looks the same as everyone else's

Template-led design and generic imagery make it difficult for businesses to stand apart. Your website should have its own visual character and give people a reason to remember you.

Sheep

It looks the same as everyone else's

Template-led design and generic imagery make it difficult for businesses to stand apart. Your website should have its own visual character and give people a reason to remember you.

Sheep

It looks the same as everyone else's

Template-led design and generic imagery make it difficult for businesses to stand apart. Your website should have its own visual character and give people a reason to remember you.

REVIEWS

REVIEWS

REVIEWS

REVIEWS

Adroc website design

More than website design

WEBSITE DESIGN THAT WORKS AS HARD AS YOU DO

More than
website design

More than website design

A good website isn't created by jumping straight into a homepage design.

Before I design anything, I need to understand your business, your customers, your competitors and what you're trying to achieve.

That means looking at your positioning, content, structure and user experience before bringing everything together through design.

The result is a website that doesn't just look good. It communicates clearly, feels credible and gives your business a stronger platform to grow from.

Website design investment

Website design
investment

Website design
investment

Website design investment

Every website is different, so I don't believe in forcing businesses into rigid packages.

Website design projects typically start from £7,000, with the final investment depending on the size, complexity, content and strategic requirements of the project.

Every website is bespoke and designed around the needs of your business rather than adapted from a template.

If you're considering a new website, the best place to start is a conversation about what you need, what's currently holding you back and where you want to go next.

Westlers website design
Briggs and Forrester Website design

20 years of agency experience behind every project

20 years of agency experience behind every project

20 years of agency experience behind every project

20 years of agency
experience behind every
project

I've spent two decades working in design agencies, creating brand identities, websites and advertising campaigns for UK and global organisations.

Today, I bring that experience directly to established and growing businesses through Made by Simon — a small independent studio without the layers and overheads of a traditional agency.

You get senior creative thinking, direct communication and a website designed around your business from start to finish.

I've spent two decades working in design agencies, creating brand identities, websites and advertising campaigns for UK and global organisations.

Today, I bring that experience directly to established and growing businesses through Made by Simon — a small independent studio without the layers and overheads of a traditional agency.

You get senior creative thinking, direct communication and a website designed around your business from start to finish.

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
IDS logo
Briggs and Forrester logo
F5 logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Taste Original Logo
Cyberark logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Adroc logo
Seeder Heights logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

Ready to have the website your business deserves?

Ready to have the website your business deserves?

Ready to have the website your business deserves?

Ready to have the website your business deserves?

If your business has changed but your website hasn't, it may be time for a rethink.

Let's talk about where you're at, what isn't working and what your website needs to do next.

There's no hard sell and no obligation, just a straightforward conversation about your business and whether I can help.

Why Businesses Choose Made by Simon

Why Businesses Choose
Made by Simon

Why Businesses Choose Made by Simon

Why Businesses Choose Made by Simon

Choosing the right web design partner is about more than a good-looking site. It's about working with someone who understands your business, your customers, and how to turn a website into something that actually grows your business.

Choosing the right web design partner is about more than a good-looking site. It's about working with someone who understands your business, your customers, and how to turn a website into something that actually grows your business.

20 years' design agency experience

Two decades of strategic thinking and proven process, applied to every website so your project isn't the first thing new ideas get tested on.

Star icon

20 years' design agency experience

Two decades of strategic thinking and proven process, applied to every website so your project isn't the first thing new ideas get tested on.

Star icon

20 years' design agency experience

Two decades of strategic thinking and proven process, applied to every website so your project isn't the first thing new ideas get tested on.

Star icon

Built for conversion, not just good looks

Every website is designed around how customers decide to buy, turning visitors into enquiries instead of just page views and pretty screenshots.

Target icon

Built for conversion, not just good looks

Every website is designed around how customers decide to buy, turning visitors into enquiries instead of just page views and pretty screenshots.

Target icon

Built for conversion, not just good looks

Every website is designed around how customers decide to buy, turning visitors into enquiries instead of just page views and pretty screenshots.

Target icon

Built around your business

Every site starts from your business, audience and goals rather than a template, creating something distinctive and built to last.

Tape measure icon

Built around your business

Every site starts from your business, audience and goals rather than a template, creating something distinctive and built to last.

Tapemeasure icon

Built around your business

Every site starts from your business, audience and goals rather than a template, creating something distinctive and built to last.

Tapemeasure icon

A simple, stress-free process

From first conversation to launch, you'll always know what's happening and why, with clear updates and no confusing jargon along the way.

Cog icon

A simple, stress-free process

From first conversation to launch, you'll always know what's happening and why, with clear updates and no confusing jargon along the way.

Cog icon

A simple, stress-free process

From first conversation to launch, you'll always know what's happening and why, with clear updates and no confusing jargon along the way.

Cog icon

Build trust from the first impression

A professional website builds credibility before a customer ever picks up the phone, helping your business compete with bigger, more established names.

Pig icon

Build trust from the first impression

A professional website builds credibility before a customer ever picks up the phone, helping your business compete with bigger, more established names.

Pig icon

Attract the right customers

A site built around your audience and positioning doesn't just get visitors, it filters in better-fit customers who support long-term, sustainable growth.

Magnet icon

Attract the right customers

A site built around your audience and positioning doesn't just get visitors, it filters in better-fit customers who support long-term, sustainable growth.

Magnet icon

A personal service from start to finish

You'll work directly with the person doing the work, getting honest advice and clear communication with no account managers or unnecessary extra layers.

Personal icon

A personal service from start to finish

You'll work directly with the person doing the work, getting honest advice and clear communication with no account managers or unnecessary extra layers.

Personal icon

Ongoing support as you grow

A website shouldn't be a one-off project. Whether it's updates, new pages or ongoing improvements, support is there whenever your business needs it.

headset icon

Ongoing support as you grow

A website shouldn't be a one-off project. Whether it's updates, new pages or ongoing improvements, support is there whenever your business needs it.

headset icon

Ongoing support as you grow

A website shouldn't be a one-off project. Whether it's updates, new pages or ongoing improvements, support is there whenever your business needs it.

headset icon

Website
Design
FAQS

What types of businesses do you create websites for?

I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.

How much does website design cost?

Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.

How long does a website project take?

Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.

Will my website be optimised for Google?

Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.

Can you redesign my existing website?

Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.

What happens after my website goes live?

I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.

Do you also offer branding?

Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.

Website Design FAQS

What types of businesses do you create websites for?

I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.

How much does website design cost?

Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.

How long does a website project take?

Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.

Will my website be optimised for Google?

Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.

Can you redesign my existing website?

Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.

What happens after my website goes live?

I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.

Do you also offer branding?

Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.

Website
Design
FAQS

What types of businesses do you create websites for?

I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.

How much does website design cost?

Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.

How long does a website project take?

Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.

Will my website be optimised for Google?

Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.

Can you redesign my existing website?

Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.

What happens after my website goes live?

I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.

Do you also offer branding?

Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.

Website
Design
FAQS

What types of businesses do you create websites for?

I work with established and growing businesses that are ready to invest in a website that matches the quality of what they actually do. I've worked across sectors including recruitment, healthcare, technology, professional services, construction, manufacturing, property, beauty, food & drink, sports and leisure, travel, charities, SaaS and finance. The common factor isn't the industry. It's businesses that have outgrown their current website or want a more credible, professional online presence.

How much does website design cost?

Website projects typically start from £7,000. The final investment depends on the size and complexity of the website, the amount of content and the level of strategic and design input required. The best place to start is with a conversation about your business and what you need the website to achieve.

How long does a website project take?

Every project is different, but a typical website project takes several weeks from initial discovery through to launch. I'll agree a realistic timeline with you before the project begins.

Will my website be optimised for Google?

Yes. SEO is considered from the beginning of the project, including site structure, page hierarchy, headings, metadata and other on-page fundamentals. I build websites with a strong technical and content foundation for search.

Can you redesign my existing website?

Yes. If your business has evolved but your website hasn't kept up, I can review what's currently working, identify where it's falling short and redesign it around where your business is now.

What happens after my website goes live?

I offer ongoing website support, including updates, maintenance, hosting advice and design tweaks as your business grows. You’ll also get a handover session so you know how to make small edits yourself with confidence.

Do you also offer branding?

Yes. Brand identity is one of my core services. A strong brand and a strong website should work together. If your existing identity is holding the website back, it can make sense to address the brand first and then carry the new identity through into the website.

Where to next?

Where to next?