Rebranding a top-tier global HR recruiter
Brand
Digital
Seeder
Heights
Rebranding a tax advisor that is all about the personal approach.
Seeder had built their reputation for business tax advisory on excellent customer service and above all - the personal, non corporate approach. Their business is all about tax advice and specifically around tax relief for businesses that reinvest their money into research and development and land remediation.
Problem
Seeders current brand identity felt quirky with some personality, but it didn't really reflect where they were or wanted to be as a business. They wanted a identity and website that looked super modern and professional, yet still had that personal touch.
Solution
I created a bold geometric system with semi-abstract shapes that reflected business growth and investment, whilst highlighting the tax savings that could be made by using their service. Imagery, specifically imagery of their staff and typical customers was also important to give it that human touch. Tone of voice was honest and straight talkingl, with a friendly touch.
Logomark
Seeder Heights can help you grow your business by helping you save on tax by reinvesting it into research and developent to actually grow your business. This core message of growth and investment led to the minimal geometric seed/growth shapes. More shapes were then developent to support this and other secondary messaging.
