Rebranding a top-tier global HR recruiter
Brand
Digital
IDS
Interior Door
Systems
Transforming IDS's brand identity and website into something as beautiful as their products
IDS are a leading manufacturer of sliding doors. Their bespoke products are ultra premium and the best on the market.
Problem
Their logo, brand and website didn't reflect their position in the marketplace. Consumers buy IDS's products for their premium build quality and effortless gliding quality of their doors. The logo, although relevant (the humming bird is a symbol for their doors effortless gliding quality) didn't feel premium or really appeal to the type of consumer that would be willing to pay for their doors.
Solution
The brand was reimagined from the ground up. Starting with the logo - this was redrawn to create something truly elegant and sophisticated. Taking inspiration from high end furniture and fashion editorial design, everything else was then redesigned to create this high end, sophisticated look. Elegant typography, beautiful modern, minimal layouts with lots of white space and a more sophisticated colour palette completed the look.
Effortless style
With any product - imagery is key and IDS had some great imagery. The challenge was to use this in a way that showcased their products, whilst also allowing enough room for all the product information. A-symetrical layouts were used to create visual interest, along with modern minimal and elegant typography – all tied together with expert use of white space.
Outcome
IDS have the sophisticated brand and website to compliment their beautiful products, attracting more clients by better showcasing their premium product range.
