Rebranding a top-tier global HR recruiter
Brand
Digital
Westlers
Website design & art direction for a british food and hot dog brand
Website design & art direction for a british food and hot dog brand
Westlers have been part of Britain's family days out since the 1960s, but increased competition meant things needed shaking up. This website design and art direction project tapped into nostalgia, retro typography, mouth-watering imagery and a warm, familiar aesthetic that reconnected Westlers with their everlasting appeal.
Westlers have been part of Britain's family days out since the 1960s, but increased competition meant things needed shaking up. This website design and art direction project tapped into nostalgia, retro typography, mouth-watering imagery and a warm, familiar aesthetic that reconnected Westlers with their everlasting appeal.
Westlers have been part of Britain's family days out since the 1960s, but increased competition meant things needed shaking up. This website design and art direction project tapped into nostalgia, retro typography, mouth-watering imagery and a warm, familiar aesthetic that reconnected Westlers with their everlasting appeal.
Westlers have been part of Britain's family days out since the 1960s, but increased competition meant things needed shaking up. This website design and art direction project tapped into nostalgia, retro typography, mouth-watering imagery and a warm, familiar aesthetic that reconnected Westlers with their everlasting appeal.
Industry
Industry
Industry
Food
Food
Food
Putting the heart and soul back into Britain's most popular hotdog brand.
Problem
Increased competition and a more health-concious public meant that things needed shaking up to give Westlers the impact they once had. Westlers have a long lasting reputation and impact on family days outs throughout the UK, with many venues selling their brand of hotdogs.
Solution
Westlers have been around since the 1960s and have long been associated with family days out and memorable events. They wanted to tap into that nostalgic feeling of the good old times and bring it back. This was fully realised in the design choices, the typography and the art direction that all oozed nostalgia and feeling like they've appeared from the good old times.
Outcome
Imagery that was good enough to eat and beautiful retro typography and design blew their socks off and aligned with Westlers' everlasting appeal.
Outcome
Imagery that was good enough to eat and beautiful retro typography and design blew their socks off and aligned with Westlers' everlasting appeal.
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