Rebranding a top-tier global HR recruiter
Brand
Digital
Elliott
Scott HR
Aligning Elliott Scott's global, award winning HR recruitment services with a prestigious new brand identity.
Elliott Scott is a global HR recruitment specialist with offices in Singapore, Hong Kong, New York, São Paulo, London and Delhi. Working with senior-level talent for leading international companies, they needed a brand that reflected the calibre, confidence and reach of their global network.
The problem
Their existing brand had reached its limit. The bright colours and overly friendly visual style no longer aligned with their ambition or the expectations of their high-level clients. Instead of inspiring confidence, the identity risked undermining their credibility and made it harder to attract enterprise-level organisations or senior HR leaders. The brand simply wasn’t supporting the growth of the business.
The solution
A new premium brand identity was created, built around bespoke patterns inspired by the culture and visual heritage of each location. The fresh direction delivered a more refined, sophisticated and globally coherent brand, matching the organisation’s reputation as an award-winning specialist. The result is a confident brand identity that speaks directly to senior candidates, global clients and HR leaders — and positions Elliott Scott exactly where they belong.
The outcome
Elliott Scott were thrilled with the finished brand identity, now having a beautifully considered, premium looking brand that aligned with the target audience of top-tier candidates and major players in the corporate world.
