
Rebranding a top-tier global HR recruiter
Brand
Digital
Bring the brand up-to-date for the digital age.
Bring the brand up-to-date for the digital age.
Branding
Branding
Branding
Health
Health
Health


A lack of consistency amongst materials and a dated looking design system that didn't really work for digital called for a fresh approach.





Taking inspiration from typical brain activity imagery I created a whole identity based on these fluid, organic shapes. There are an array of shapes, colour and treatments to choose from, along with other design elements that when fully realised creates a multi-layered identity that is both flexible, engaging and memorable.

A rich multi-layered, flexible identity that took what could have been quite a dry subject matter and raised it into a unique brand identity system and range of materials.
A rich multi-layered, flexible identity that took what could have been quite a dry subject matter and raised it into a unique brand identity system and range of materials.
A rich multi-layered, flexible identity that took what could have been quite a dry subject matter and raised it into a unique brand identity system and range of materials.
A rich multi-layered, flexible identity that took what could have been quite a dry subject matter and raised it into a unique brand identity system and range of materials.















