
Rebranding a top-tier global HR recruiter
Brand
Digital

A lack of consistency amongst materials and a dated looking design system that didn't really work for digital called for a fresh approach.

Taking inspiration from typical brain activity imagery I created a whole identity based on these fluid, organic shapes. There are an array of shapes, colour and treatments to choose from, along with other design elements that when fully realised creates a multi-layered identity that is both flexible, engaging and memorable.







