The British Psychological Society

Brand identity for a psychologist representative body

Brand identity for a psychologist representative body

The British Psychological Society is the UK's representative body for psychology and psychologists, and needed a brand identity as distinctive as the discipline itself. Taking inspiration from brain activity imagery, the new identity uses fluid, organic shapes in a flexible, multi-layered system.

The British Psychological Society is the UK's representative body for psychology and psychologists, and needed a brand identity as distinctive as the discipline itself. Taking inspiration from brain activity imagery, the new identity uses fluid, organic shapes in a flexible, multi-layered system.

The British Psychological Society is the UK's representative body for psychology and psychologists, and needed a brand identity as distinctive as the discipline itself. Taking inspiration from brain activity imagery, the new identity uses fluid, organic shapes in a flexible, multi-layered system.

The British Psychological Society is the UK's representative body for psychology and psychologists, and needed a brand identity as distinctive as the discipline itself. Taking inspiration from brain activity imagery, the new identity uses fluid, organic shapes in a flexible, multi-layered system.

Services
Services

Services

Industry
Industry

Industry

Health

Health

Health

The British Psychological Society Brand Identity brochure covers

A new multi-layered brand identity based around brain activity patterns.

Problem

A lack of consistency amongst materials and a dated looking design system that didn't really work for digital called for a fresh approach.

The British Psychological Society old logo
The British Psychological Society old logo
The British Psychological Society Brand Identity brochure covers and images of brain scans

Solution

​​​​​​​Taking inspiration from typical brain activity imagery I created a whole identity based on these fluid, organic shapes. There are an array of shapes, colour and treatments to choose from, along with other design elements that when fully realised creates a multi-layered identity that is both flexible, engaging and memorable.

The British Psychological Society Brand Identity brochure covers

Outcome

A rich multi-layered, flexible identity that took what could have been quite a dry subject matter and raised it into a unique brand identity system and range of materials.

Outcome

A rich multi-layered, flexible identity that took what could have been quite a dry subject matter and raised it into a unique brand identity system and range of materials.

The British Psychological Society Brand Identity social media posts
The British Psychological Society Brand Identity brochure covers
The British Psychological Society Brand Identity brochure cover
The British Psychological Society Brand Identity brochure covers
The British Psychological Society Brand Identity powerpoint presentation template
The British Psychological Society Brand Identity powerpoint presentation template
The British Psychological Society Brand Identity powerpoint presentation template

Selected projects

Selected projects