Rebranding a top-tier global HR recruiter
Brand
Digital
Dermato Logic
Naming and branding for Vitiligone, an event highlighting the effects of vitiligo, doctor/patient experiences and new treatments.
Problem
Dermato Logic were holding an event for doctors and patients to educate them on the advances in treatments – they needed branding and advertising for the event to maximise impact and awareness to get as many attendees as possible.
Solution
Taking inspiration from the physical appearance of Vitiligo patients, organic shapes and patterns were created as a brand background pattern. It was decided to use a more distinctive colour palette than just skin tones to make it more memorable, unique and visually engaging.
Rationale
Using organic natural shapes to create a distinctive brand pattern.
Outcome
A distinctive and memorable brand identity for a vitiligo awareness program aiming to improve people's lives and attitudes to vitiligo. The branding was used across all materials including advertising, event banners, lanyards, tickets, programmes, social posts and more.
