
Rebranding a top-tier global HR recruiter
Brand
Digital
Using their name Unbranded as the inspiration for the whole theme of the identity – using almost default design as the design solution for the whole identity. The whole website was created in a black and white minimal style and using a default typeface sitted perfectly. Clever use of negative space, big bold typography and the introduction of minimal iconography and imagery completed the look. To build on this 'unbranded look' the website had a paintbrush icon which allowed users to change the colour of the entire site to whatever they liked.











Users could change from the default colours to any colour they like by clicking/tapping on the paint brush in the top right of the screen.