Rebranding a top-tier global HR recruiter
Brand
Digital
Pinpoint
Creating a rich visual language for a new immersive experiences app for visitor attractions.
Brief
A new app service offering bespoke maps, augmented reality and many other services for visitor attractions needed an engaging brand identity that showcased their features and was rich and flexible enough to grow with them. Pinpoint creates a fully immersed, feature rich visitor experience through augmented reality, geo-location and many other technologies. It guides visitors through an attraction and uses immersive wayfinding systems and event management.
Solution
The whole identity was based around wayfinding systems and digitlal interaction. Utilising typical graphics and iconography often found on wayfinding systems. 3D animated emoji's were used to reference the digital interactive nature of the product.
Way-finding
Arrows were cleverly used to lead the eye to key information about Pinpoint.
Outcome
A delightful and engaging identity that is the perfect showcase for Pinpoint's ground-breaking technology service. The fun, vibrant visual language perfectly captures the emotional engagement that visitor attractions strive for. The use of both simple iconography and 3D emojis compliment the software being a super simple wayfind solution that also has the ability to offer cutting edge immersive visitor engagement.
