Branding for small businesses

Branding for Small Businesses

Branding for Small Businesses

Branding for Small Businesses

Branding for Small Businesses

Small businesses often face a unique challenge when it comes to branding. They need to look professional and credible in order to compete with larger companies, but many start with limited resources and little strategic guidance.

A well designed brand identity helps solve this problem. Strong branding allows a small business to communicate clearly, build trust with customers and create a memorable presence in its market.

I work with startups and growing SMEs across Manchester, Stockport and Cheshire to design brand identities that give businesses the confidence and credibility they need to grow.

Small businesses often face a unique challenge when it comes to branding. They need to look professional and credible in order to compete with larger companies, but many start with limited resources and little strategic guidance.

A well designed brand identity helps solve this problem. Strong branding allows a small business to communicate clearly, build trust with customers and create a memorable presence in its market.

I work with startups and growing SMEs across Manchester, Stockport and Cheshire to design brand identities that give businesses the confidence and credibility they need to grow.

Small businesses often face a unique challenge when it comes to branding. They need to look professional and credible in order to compete with larger companies, but many start with limited resources and little strategic guidance.

A well designed brand identity helps solve this problem. Strong branding allows a small business to communicate clearly, build trust with customers and create a memorable presence in its market.

I work with startups and growing SMEs across Manchester, Stockport and Cheshire to design brand identities that give businesses the confidence and credibility they need to grow.

Why Branding Is Important for Small Businesses

Why Branding Is Important for Small Businesses

Why Branding Is Important for Small Businesses

For many small businesses, branding is often treated as an afterthought. A quick logo is created, colours are chosen at random and marketing materials are produced inconsistently. The result is a brand that feels unclear and unprofessional. Customers form opinions about a business very quickly. Within seconds of visiting a website or seeing marketing material they begin to decide whether the company feels trustworthy and credible.

Strong branding helps businesses make the right first impression. A clear and consistent brand identity helps customers understand who you are, what you do and why they should choose your business over competitors. For small businesses, this credibility can be the difference between winning a client and being overlooked.

What Is Included in Small Business Branding?

What Is Included in Small Business Branding?

What Is Included in Small Business Branding?

Branding is much more than simply creating a logo. A strong brand identity includes a set of visual and strategic elements that work together to represent your business. Together these elements create a recognisable and cohesive brand identity that supports the growth of your business. Typical branding projects include:

Logo design

Logo design

Your logo is the core visual symbol of your business. It should be simple, distinctive and flexible enough to work across many applications.

Colour palette

Brand colours

Colours play an important role in shaping how customers perceive your brand. A carefully chosen palette helps create consistency across your website, marketing materials and social media.

Colour palette

Brand colours

Colours play an important role in shaping how customers perceive your brand. A carefully chosen palette helps create consistency across your website, marketing materials and social media.

Typography

Typography

Fonts help define the tone of your brand. The right typography can make a brand feel modern, professional, traditional or approachable.

Typography

Typography

Fonts help define the tone of your brand. The right typography can make a brand feel modern, professional, traditional or approachable.

Visual style

Graphic design

Graphic elements, imagery and layout styles help create a distinctive visual language for your brand.

Visual style

Graphic design

Graphic elements, imagery and layout styles help create a distinctive visual language for your brand.

Brand guidelines

Brand guidelines

Brand guidelines ensure your brand identity is used consistently across all platforms and marketing materials.

Brand guidelines

Brand guidelines

Brand guidelines ensure your brand identity is used consistently across all platforms and marketing materials.

Selected branding projects

Selected branding projects

Selected branding projects

Brand Indentity for an IT recruitmenter, Adroc

Adroc Group

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

Seeder Heights Website and brand pattern

Seeder Heights

Rebranding a tax advisor that is all about the personal approach.

Rebranding a tax advisor that is all about the personal approach.

Elliott Scott HR business cards

Elliott Scott HR

Aligning Elliott Scott's global, award winning HR recruitment services with a prestigious new brand identity.

Aligning Elliott Scott's global, award winning HR recruitment services with a prestigious new brand identity.

Brand Indentity for an IT recruitmenter, Adroc

Adroc Group

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

Seeder Heights Website and brand pattern

Seeder Heights

Rebranding a tax advisor that is all about the personal approach.

Brand Indentity for an IT recruitmenter, Adroc

Adroc Group

A revolutionary brand upgrade for a tech team at the forefront of UK government digital innovation.

Seeder Heights Website and brand pattern

Seeder Heights

Rebranding a tax advisor that is all about the personal approach.

My Branding process…

My Branding process…

My Branding process…

Creating a brand identity involves more than just visual design. It requires a clear understanding of your business, your audience and your goals. My branding process typically includes several stages.

  1. Discovery

We begin by understanding your business, your target audience and the challenges you face in your market.

  1. Strategy

This stage focuses on defining the positioning and personality of your brand.

  1. Strategy

This stage focuses on defining the positioning and personality of your brand.

  1. Concept development

Initial logo and identity concepts are created and refined.

  1. Concept development

Initial logo and identity concepts are created and refined.

  1. Brand identity

The final identity system is developed including colours, typography and supporting visual elements.

  1. Brand identity

The final identity system is developed including colours, typography and supporting visual elements.

  1. Brand guidelines

Clear guidelines ensure your brand is used consistently across all platforms.

  1. Brand guidelines

Clear guidelines ensure your brand is used consistently across all platforms.

Branding for small businesses
Branding for small businesses

How Professional Branding Helps Your Business Grow

How Professional Branding Helps Your Business Grow

How Professional Branding Helps Your Business Grow

How Professional Branding Helps Your Business Grow

Investing in professional branding can have a significant impact on the success of a small business.

A well designed brand identity helps:

• Build trust with potential customers

• Communicate professionalism and credibility

• Differentiate your business from competitors

• Create consistency across marketing channels

• Increase the perceived value of your services

For many businesses, branding is one of the most important investments they make when positioning themselves for growth.

Investing in professional branding can have a significant impact on the success of a small business.

A well designed brand identity helps:

• Build trust with potential customers

• Communicate professionalism and credibility

• Differentiate your business from competitors

• Create consistency across marketing channels

• Increase the perceived value of your services

For many businesses, branding is one of the most important investments they make when positioning themselves for growth.

Branding for Businesses in Manchester, Stockport and Cheshire

Branding for Businesses in Manchester, Stockport and Cheshire

Branding for Businesses in Manchester, Stockport and Cheshire

Branding for Businesses in Manchester, Stockport and Cheshire

I work with small businesses across Manchester, Stockport and Cheshire helping them develop brand identities that support their growth.

Whether you are launching a new business or refreshing an existing brand, strategic branding can help position your company for long-term success.

I work with small businesses across Manchester, Stockport and Cheshire helping them develop brand identities that support their growth.

Whether you are launching a new business or refreshing an existing brand, strategic branding can help position your company for long-term success.

Logo and brand identity designer

Why cHoose Made by Simon?

Why choose
Made by Simon?

Why cHoose Made by Simon?

Why cHoose Made by Simon?

20 years design agency experience

With two decades of agency experience, I bring big-brand thinking, proven processes and creative expertise to every project.

20 years design agency experience

With two decades of agency experience, I bring big-brand thinking, proven processes and creative expertise to every project.

Star icon

20 years design agency experience

With two decades of agency experience, I bring big-brand thinking, proven processes and creative expertise to every project.

Star icon

20 years design agency experience

With two decades of agency experience, I bring big-brand thinking, proven processes and creative expertise to every project.

Star icon
Strategic branding to target your clients

Your branding will be grounded in strategy, helping you connect with the right people, attract attention and convert interest into loyal customers.

Strategic branding to target your clients

Your branding will be grounded in strategy, helping you connect with the right people, attract attention and convert interest into loyal customers.

Target icon

Strategic branding to target your clients

Your branding will be grounded in strategy, helping you connect with the right people, attract attention and convert interest into loyal customers.

Target icon

Strategic branding to target your clients

Your branding will be grounded in strategy, helping you connect with the right people, attract attention and convert interest into loyal customers.

Target icon
Look professional and credible

Great design grabs attention and builds trust. I’ll create a brand that instantly positions your business as professional, consistent and ready to grow.

Look professional and credible

Great design grabs attention and builds trust. I’ll create a brand that instantly positions your business as professional, consistent and ready to grow.

Briefcase icon

Look professional and credible

Great design grabs attention and builds trust. I’ll create a brand that instantly positions your business as professional, consistent and ready to grow.

Briefcase icon

Look professional and credible

Great design grabs attention and builds trust. I’ll create a brand that instantly positions your business as professional, consistent and ready to grow.

Briefcase icon
A simple, painless design process

From first chat to final delivery, my process is clear, collaborative and stress-free, so you always know what’s happening and why.

A simple, painless design process

From first chat to final delivery, my process is clear, collaborative and stress-free, so you always know what’s happening and why.

Cog icon

A simple, painless design process

From first chat to final delivery, my process is clear, collaborative and stress-free, so you always know what’s happening and why.

Cog icon

A simple, painless design process

From first chat to final delivery, my process is clear, collaborative and stress-free, so you always know what’s happening and why.

Cog icon

Branding packages for startups & ambitious businesses

Branding packages for startups & ambitious businesses

Branding packages for startups
& ambitious businesses

Branding packages for startups & ambitious businesses

Whether you're a startup, small business or a growing SME - investing in your brand is one of the best business descisions you can make. Whether that's to gain instant impact, have a brand that truely reflects the quality of your product and service or to elevate you above your competitors.

Lite

Lite

Lite

Feather icon

Ideal for startups and tight budgets.

  • Kickoff meeting

  • Brand discovery questionnaire

  • Visual research and moodboard

  • 2 logo design concepts

  • Final logo design

  • Social icon

  • Brand colour palette

  • Brand typeface selection

  • Mini brand guidelines (PDF)

  • Logo files supplied for web and print

From £1500

From £1500

From £1500

Look professional, launch with confidence.
Timeline - 5 day design sprint

Lite

Feather icon

Ideal for startups and tight budgets.

  • Kickoff meeting

  • Brand discovery questionnaire

  • Visual research and moodboard

  • 2 logo design concepts

  • Final logo design

  • Social icon

  • Brand colour palette

  • Brand typeface selection

  • Mini brand guidelines (PDF)

  • Logo files supplied for web and print

From £1500

Look professional, launch with confidence.
Timeline - 5 day design sprint

Super

Super

Super

Rocket icon

For small businesses looking to grow.

  • Kickoff meeting

  • Brand discovery questionnaire

  • Visual research and moodboards

  • 3 logo design concepts

  • Full final logo suite (primary, secondary, icon)

  • Brand colour palette

  • Brand typeface selection

  • Supporting brand elements (patterns, icons)

  • Brand guidelines (PDF)

  • Logo files supplied for web and print

  • 3 brand applications of your choice (eg: social media assets, mini brochure, pop up stand, merchandise)

From £3200

From £3200

From £3200

Maximise credibility and impact.
Timeline - 10 day design sprint

Super

Rocket icon

For small businesses looking to grow.

  • Kickoff meeting

  • Brand discovery questionnaire

  • Visual research and moodboards

  • 3 logo design concepts

  • Full final logo suite (primary, secondary, icon)

  • Brand colour palette

  • Brand typeface selection

  • Supporting brand elements (patterns, icons)

  • Brand guidelines (PDF)

  • Logo files supplied for web and print

  • 3 brand applications of your choice (eg: social media assets, mini brochure, pop up stand, merchandise)

From £3200

Maximise credibility and impact.
Timeline - 10 day design sprint

pro

pro

pro

Music icon

For ambitious brands looking to level up.

  • Kickoff meeting

  • Brand discovery online session

  • Brand strategy & research

  • Competitor and market analysis

  • Brand story and narrative

  • Messaging framework

  • Visual research and moodboards

  • 3 logo design concepts

  • 2 brand identity concepts

  • Full logo and visual identity system

  • Photography & illustration direction

  • Advanced brand elements (patterns, shapes, illustrations and icons)

  • Social media profile assets

  • Extensive brand guidelines (PDF)

  • Logo files supplied for web and print

  • 8 brand applications of your choice (eg: social media assets, mini brochure, pop up stand, merchandise, ads, pitch deck, stationery, vehicle livery design)

From £9500

From £9500

From £9500

Compete with the big boys.
Timeline - 2 months

pro

Music icon

For ambitious brands looking to level up.

  • Kickoff meeting

  • Brand discovery online session

  • Brand strategy & research

  • Competitor and market analysis

  • Brand story and narrative

  • Messaging framework

  • Visual research and moodboards

  • 3 logo design concepts

  • 2 brand identity concepts

  • Full logo and visual identity system

  • Photography & illustration direction

  • Advanced brand elements (patterns, shapes, illustrations and icons)

  • Social media profile assets

  • Extensive brand guidelines (PDF)

  • Logo files supplied for web and print

  • 8 brand applications of your choice (eg: social media assets, mini brochure, pop up stand, merchandise, ads, pitch deck, stationery, vehicle livery design)

From £9500

Compete with the big boys.
Timeline - 2 months

Ready to make your brand impossible to ignore?

Ready to make your brand impossible to ignore?

Ready to make your brand impossible to ignore?

Ready to make your brand impossible to ignore?

If you are looking for branding for a small business in Manchester, Stockport or Cheshire, I would be happy to discuss your project. A strong brand identity can help your business look more professional, attract better clients and position itself for long-term growth.

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
IDS logo
Briggs and Forrester logo
F5 logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Taste Original Logo
Cyberark logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Adroc logo
Seeder Heights logo

Who I've worked with

NHS logo
Westlers logo
Sports Tours International Logo
Taste Original Logo
Cyberark logo
IDS logo
Briggs and Forrester logo
F5 logo
Liverpool Womens Hospital logo
Ye Olde Oak logo
Elliott Scott logo
Knifesavers logo
Tuffa logo
Seeder Heights logo
Adroc logo

REVIEWs

REVIEWs

REVIEWs

Branding
FAQS

What types of businesses do you create branding for?

I work with small to medium-sized businesses and startups that want to stand out with a strong, consistent identity. I’ve helped many businesses in the past with their branding such as - restaurants, tech startups, solicitors, accountants, personal trainers, plasterers, cafes, landscape gardeners, shops and bars and many more. Bigger businesses I’ve helped include healthcare, manufacturing, property, fintec, beauty, recruiters and many more.

What’s included in a brand identity design package?

My brand identity packages include everything you need to look professional — logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also include creative direction to make sure your brand feels unified across every platform.

What is brand strategy, and do I need it?

Brand strategy defines who you are, what you stand for, and how your audience perceives you. It’s the foundation behind your visuals. I help SMEs create simple, effective brand strategies that guide tone of voice, messaging, and design direction — ensuring your brand connects with real customers.

How much does branding cost for small businesses?

Brand identity packages start from £1,500, depending on your goals and deliverables. Every quote is tailored, so you’ll know exactly what’s included before we begin. My aim is to help small businesses make a big impact through strategic branding and digital design, without agency-level overheads.

How long does a branding project take?

Most branding projects take around 1–4 weeks, depending on complexity and feedback. I’ll outline a clear timeline so you can see progress from brand discovery and strategy to final design delivery.

Can you refresh my brand instead of starting again?

Yes — many small businesses already have a logo or look that just needs refining. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.

Will I get brand guidelines when the project is complete?

Absolutely. Every branding project includes a brand guidelines document outlining logo usage, colours, typography and tone. This ensures your brand stays consistent whether you’re designing marketing materials, packaging or social media content.

What makes your branding process different?

I combine creative design with clear strategy. Every project starts with understanding your audience, goals and values — then translating that into a unique, flexible identity that works hard for your business. You’ll see initial concepts, progress updates and a finished brand that truly represents your business. Big agency thinking and quality, without the big agency price tag.

Branding FAQS

What types of businesses do you create branding for?

I work with small to medium-sized businesses and startups that want to stand out with a strong, consistent identity. I’ve helped many businesses in the past with their branding such as - restaurants, tech startups, solicitors, accountants, personal trainers, plasterers, cafes, landscape gardeners, shops and bars and many more. Bigger businesses I’ve helped include healthcare, manufacturing, property, fintec, beauty, recruiters and many more.

What’s included in a brand identity design package?

My brand identity packages include everything you need to look professional — logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also include creative direction to make sure your brand feels unified across every platform.

What is brand strategy, and do I need it?

Brand strategy defines who you are, what you stand for, and how your audience perceives you. It’s the foundation behind your visuals. I help SMEs create simple, effective brand strategies that guide tone of voice, messaging, and design direction — ensuring your brand connects with real customers.

How much does branding cost for small businesses?

Brand identity packages start from £1,500, depending on your goals and deliverables. Every quote is tailored, so you’ll know exactly what’s included before we begin. My aim is to help small businesses make a big impact through strategic branding and digital design, without agency-level overheads.

How long does a branding project take?

Most branding projects take around 1–4 weeks, depending on complexity and feedback. I’ll outline a clear timeline so you can see progress from brand discovery and strategy to final design delivery.

Can you refresh my brand instead of starting again?

Yes — many small businesses already have a logo or look that just needs refining. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.

Will I get brand guidelines when the project is complete?

Absolutely. Every branding project includes a brand guidelines document outlining logo usage, colours, typography and tone. This ensures your brand stays consistent whether you’re designing marketing materials, packaging or social media content.

What makes your branding process different?

I combine creative design with clear strategy. Every project starts with understanding your audience, goals and values — then translating that into a unique, flexible identity that works hard for your business. You’ll see initial concepts, progress updates and a finished brand that truly represents your business. Big agency thinking and quality, without the big agency price tag.

Branding
FAQS

What types of businesses do you create branding for?

I work with small to medium-sized businesses and startups that want to stand out with a strong, consistent identity. I’ve helped many businesses in the past with their branding such as - restaurants, tech startups, solicitors, accountants, personal trainers, plasterers, cafes, landscape gardeners, shops and bars and many more. Bigger businesses I’ve helped include healthcare, manufacturing, property, fintec, beauty, recruiters and many more.

What’s included in a brand identity design package?

My brand identity packages include everything you need to look professional — logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also include creative direction to make sure your brand feels unified across every platform.

What is brand strategy, and do I need it?

Brand strategy defines who you are, what you stand for, and how your audience perceives you. It’s the foundation behind your visuals. I help SMEs create simple, effective brand strategies that guide tone of voice, messaging, and design direction — ensuring your brand connects with real customers.

How much does branding cost for small businesses?

Brand identity packages start from £1,500, depending on your goals and deliverables. Every quote is tailored, so you’ll know exactly what’s included before we begin. My aim is to help small businesses make a big impact through strategic branding and digital design, without agency-level overheads.

How long does a branding project take?

Most branding projects take around 1–4 weeks, depending on complexity and feedback. I’ll outline a clear timeline so you can see progress from brand discovery and strategy to final design delivery.

Can you refresh my brand instead of starting again?

Yes — many small businesses already have a logo or look that just needs refining. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.

Will I get brand guidelines when the project is complete?

Absolutely. Every branding project includes a brand guidelines document outlining logo usage, colours, typography and tone. This ensures your brand stays consistent whether you’re designing marketing materials, packaging or social media content.

What makes your branding process different?

I combine creative design with clear strategy. Every project starts with understanding your audience, goals and values — then translating that into a unique, flexible identity that works hard for your business. You’ll see initial concepts, progress updates and a finished brand that truly represents your business. Big agency thinking and quality, without the big agency price tag.

Branding
FAQS

What types of businesses do you create branding for?

I work with small to medium-sized businesses and startups that want to stand out with a strong, consistent identity. I’ve helped many businesses in the past with their branding such as - restaurants, tech startups, solicitors, accountants, personal trainers, plasterers, cafes, landscape gardeners, shops and bars and many more. Bigger businesses I’ve helped include healthcare, manufacturing, property, fintec, beauty, recruiters and many more.

What’s included in a brand identity design package?

My brand identity packages include everything you need to look professional — logo design, colour palette, typography, brand guidelines, and visual assets for print and digital. I also include creative direction to make sure your brand feels unified across every platform.

What is brand strategy, and do I need it?

Brand strategy defines who you are, what you stand for, and how your audience perceives you. It’s the foundation behind your visuals. I help SMEs create simple, effective brand strategies that guide tone of voice, messaging, and design direction — ensuring your brand connects with real customers.

How much does branding cost for small businesses?

Brand identity packages start from £1,500, depending on your goals and deliverables. Every quote is tailored, so you’ll know exactly what’s included before we begin. My aim is to help small businesses make a big impact through strategic branding and digital design, without agency-level overheads.

How long does a branding project take?

Most branding projects take around 1–4 weeks, depending on complexity and feedback. I’ll outline a clear timeline so you can see progress from brand discovery and strategy to final design delivery.

Can you refresh my brand instead of starting again?

Yes — many small businesses already have a logo or look that just needs refining. I offer brand refresh packages to modernise your visuals, update colours and typography, and strengthen your overall identity while keeping what still works.

Will I get brand guidelines when the project is complete?

Absolutely. Every branding project includes a brand guidelines document outlining logo usage, colours, typography and tone. This ensures your brand stays consistent whether you’re designing marketing materials, packaging or social media content.

What makes your branding process different?

I combine creative design with clear strategy. Every project starts with understanding your audience, goals and values — then translating that into a unique, flexible identity that works hard for your business. You’ll see initial concepts, progress updates and a finished brand that truly represents your business. Big agency thinking and quality, without the big agency price tag.

Where to next?

Where to next?