Rebranding a top-tier global HR recruiter
Brand
Digital
Knowing
your numbers
Educating people on their blood pressure numbers and how to stay healthy
Problem
Research concluded that few people actually knew what a healthy blood pressure was and were unaware of the key contributors to high blood pressure. Brandford CCG wanted a campaign that educated the public firslty on what a health blood pressure was and secondly how to lower your risk of high blood pressure.
Solution
A campaign around knowing your numbers was created that educated people on what was considered a high blood pressure, the causes of high blood pressure and the importance of regularly checking your blood pressure numbers. The whole campaign was built around 'Knowing your numbers'. Number characters were created that were used to display what a heathly blood pressure was, annd also key facts relating to high blood pressure, the risks associated with high blood pressure and the main contributors to it.
Strategic marketing
The range of characters created allowed for a series of fact based advertisnents that educated the public on the main contributors to high blood pressure and how important it was to regularly check your blood pressure.
