Rebranding a top-tier global HR recruiter
Brand
Digital
NHS
Bradford
A striking campaign to tackle the biggest cause of death for the people of bradford
Problem
Bradford has one of the highest mortality rates from heart disease in England, with one in five people over the age of 65 dying from coronary heart disease and one in two people will die from some form of vascular disease. The sad thing is that many of these deaths are preventable. The campaign needed to raise awareness of heart disease and educate people on how to lower their risk by healthier eating, exercise, quitting smoking and lowering their alcohol consumption. It was also important for the campaign to appeal to people of all ages and ethnicities.
Solution
The shocking fact that heart disease is Bradford’s biggest killer led to a “Hitchcock – Who done it?” / Saul Bass inspired design, depicting a crime scene with evidence pointing to the main factors of heart disease and strokes. Strategically placed signs and billboards near fast food and take away hotspots, informed the people of Bradford on the dangers of an unhealthy lifestyle and the impact it can have on their health.
Strategic marketing
To maximise impact a variety of media channels were explored. Along with billboards and an award-winning website, guerrilla marketing was used across the city with crime scene floor vinyl stickers and evidence markers, highlighting the main causes of heart disease.
