Rebranding a top-tier global HR recruiter
Brand
Digital
Ye Olde
Oak
A new quick, easy and affordable luncheons range needed a bold no-nonsense campaign to go with it.
The solution
Ye Olde Oak have been feeding families for 75 years and we used this as inspiration for the retro art direction with a modern twist. Messaging was simple and straight to the point to tie in with the quick and easy theme. Light-hearted puns were used to state how good it was on sandwiches but to also highlight how good it was in other meals. A series of quick and easy recipes were created to accompany this.
Meals in minutes
Building on the initial launch, socials were created that showcased quick and easy recipes with luncheons as a core ingredient. Aimed at busy families, shopping on a budget - these recipes needed to be quick and simple to make. They included family favourites, crowd pleasers and something more adventurous too. The art direction followed the retro style of the original ads to create a delicious set of visuals that would make anyone look twice.
